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Back in 1998, before most people even knew what a website was, I built my first ecommerce store.  It was during that first experience that I began to realize the huge potential that the Internet provided.  If properly executed, you could literally have the world at your doorstep.

In the years since, I have built hundreds of websites for myself and various clients.  However, I tend to take a different angle from most designers out there.  Most designers simply want to build you an attractive website, and although that is a fine goal there is so much more to having an online presence than simply having a website.

What seperates me from other designers is that for more than a decade I have been in the trenches making money online through ecommerce, blogs, lead generation and so on.  I have competed in some of the most competitive niches on the internet…and won.  I have an intimate understanding about not only how to build a functional website but how to maximize its potential. 

Sure, you can have a flashy website, but what good is it if you don’t have visitors to the site?  Yes, you can have thousands of visitors to your site, but what good is that if they don’t actually stay on your site for more than a few seconds?  You can have people spend a lot of time on your site, but what good is that if they don’t convert into a lead or a sale?

The first step in planning a website is not figuring out what colors you like and if you should use Flash or AJAX.  The first question you should be asking yourself is what is your website supposed to accomplish, and each person may answer this differently.  Here are some of the most common goals that our clients tend to have.

  • You want a website simply for branding and creating a positive image for your business, cause or organization.
  • You are looking to generate quality targeted leads for your existing business.
  • You are looking to build a site that captures contact information so that you can market to them on an ongoing basis.
  • You are looking to make direct sales with your site.

I am continually surprised that most websites on the internet clearly do not have a goal.  On top of that, most of them aren’t getting any traffic even if it is the best site in the world.

The experience that I bring is that not only do I know what it takes to not only build an attractive website but to I understand how to generate and convert traffic.  My ultimate goal in all of my work is to help you to build a strong brand, dominate your market, and ultimately become more successful.

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